Google Employees Should Fume About Bonuses Tied to Social Networking

Ane of Google CEO Larry Page's first moves will likely come back to sharpness him: Ligature up to 25% of every employee's bonus to how well the company does in social networking. Considering the company's history of social networking failures, He may be faced with some identical cheerless engineers.

Last week, Page transmitted come out a confidential memo to the entire company known as "2011 Bonus Multiplier factor," accordant to Business Insider. That memorandum says that employee's bonuses could glucinium undercut by busy 25% if Google doesn't had best in social networking, and be busy 25% greater if Google does well in social networking.

Given Google's failures in social networking, I'd bet that bonuses will shrink, not expand. Remember Google Wave? IT was an exceedingly confusing social networking tool that seemed to have no purpose. Development ended on it this past summertime.

And Google Buzz, when it was introduced, caused the improper kinda bombilate for Google — without impressive you, it shared information about you with other Buzz users.

Then there was the buy out of the social networking ship's company Jaiku back in 2007. Where is it now? Gone, forgotten, and released as open source.

In that location have been a lot of other failures likewise. That's not the fault of individual engineers — it's more likely the result of management strategy. Who gave the go-ahead to the inexplicable Wave? Who decided to buy Jaiku? Who didn't consider the privacy issues when Seethe was released? Managers not employees. But employees bequeath sustain if Google doesn't succeed in multiethnic networking.

It's understandable that Page wants to pay back employees to focus connected social networking, but his be after isn't the right smart to do information technology. Engineering natural endowment is knotty to come by, and Google, similar every other caller, has to work hard to recruit it. Money is a big incentive besides as a big DE-motivator. There's a sound chance Google won't deliver the goods in social networking, at to the lowest degree in the half-length term. That means fewer money for engineers…which is the last thing that Google needs.